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Eddie Osterland
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Biography   Programs   Testimonials
Most of us truly enjoy hosting both business clients and friends at dinner as a way of being gracious, hospitable and sealing a new relationship or celebrating a well established one. When that opportunity arises, we want the simple ideas that create an immediate, positive impact that will turn an ordinary experience into a lasting memory. But, choosing the menu for the event can be daunting and, even more so, selecting the wines that will enhance the various foods can be worrisome.
Eddie Osterland
Eddie Osterland, America's first Master Sommelier, can help you erase any entertaining worries. Eddie offers a "new operating system" when it comes to creating a moment that no one will ever forget. Most dinner parties assume the same old model and getting a reservation at a famous restaurant simply isn't enough anymore. Learn how to stand out from everyone else who haven't learned Eddie's Power Entertaining skills.
An Entertainer using dynamic, state of the art presentations, fun, unpretentious, humorous, great practical insights on entertaining for business or pleasure.

•  Currently there are 103 master Sommeliers in the United States. Eddie Osterland was the first of them...a pioneer!
•  French Trained- graduated (in 1975) from the University of Bordeaux France with a degree of professional taster (D.U.A.D-Diplôme Universitaire D'Aptitude A la Dégustation Des Vins)
•  Master Sommelier, Guild of Sommeliers, London England
•  Former head Sommelier Hôtel de la Poste, Beaune France
•  Past Director of Trade Education for the International Wine Center in New York Where he traveled for 5 years to 25 cities each year presenting his unique multi-media style events on behalf of companies like American Express, National Restaurant Association, Heublein Inc, Foods & Wines From France and the Italian Trade Center
•  Author of the unprecedented Wine & the Bottom Line written for the National Restaurant Association
•  Former Wine Editor for Restaurant Business Magazine for more than a decade
•  Chosen by Esquire Magazine to do their "Wine Advisor Video"
•  Creator of  "Discovering the Pleasures of Wine" audio series
•  Member National Speakers Association (NSA)
•  Degree in Psychology
•  Instrument-Rated pilot

Eddie Osterland's
unique presentations cover a wide range of vastly popular programs

"Wine at business meals is a skirmish in a boardroom war, played out on a linen table cloth. Your handling of wine, whether ordering it or just drinking it, matters more than you think to your colleagues. Sometimes people see your comfort or expertise with wine not as a comment on your knowledge, but on your character."
- Wall Street Journal, May 5, 2000
Power Entertaining with Food & Wine...
A "during dinner" Keynote Address
Eddie's signature "during dinner" event. Eddie will utilize pairs of wines to enhance your dinner, and will work with your chef to custom-design a dinner unlike any others you've seen. Eddie discusses the concept of "food-wines" and demonstrates why some wines enhance food flavors better than others. This is highly entertaining...with an explosive start-up, followed by humorous anecdotes and true stories.
Eddie Osterland
Learn Something New! All too often people seem to adhere to a strict set of rules (protocol) when it comes to entertaining with wine and food. What's that all about? It's time to learn how to do it differently. Listen to the way Master Sommelier Eddie Osterland would like to see you do it.
Eddie Osterland
Go way beyond the expectations of your clients/guests: Use the right glasses, use large-format bottles, chill the reds, decant the wines, serve the best foods and wines first, go with pairs of wines that teach your guests about food-wines. Push the envelope and entertain from the position of Power...your guests will be impressed!
RECEPTIONS
Passport to the Wines of the World Use Eddie to custom design an international wine tasting reception to "kick-off" your meeting. This can be either a pre-dinner wine and light food reception, or it can replace dinner if done with more substantial hors d'oeuvres. Participants will be issued Passports that direct them to various stations that feature delicious wines and appetizer combinations from the most famous wine producing regions of the world. Eddie will work with your chef to create these unique food and wine combinations. These can include selections from France, Italy, Spain and Germany, to New Zealand, Australia, Argentina and Chile as well as the United States.
Eddie Osterland
Meet America's 1st Master Sommelier! Eddie will be on hand to answer one-on-one questions. This wine tasting reception causes people to move around the room. This creates a good opportunity for networking and building rapport amongst attendees. Often people feel uncomfortable at these receptions, feeling that they have to make some idle "chit-chat". Eddie selects unique food-wines, strategically chosen to enhance the hors d'oeuvres, which offers them something to talk about. People never bring pens and paper to events, and therefore never remember what specific vintages or precise food and wine pairings they experience. The Passport they are issued delineates all of the food and wine of the evening, and thus serves as a useful and informative souvenir of your event.
BREAK-OUT SESSIONS
Power Entertaining with Food and Wine - for Executives This is the more academic side of the Power Entertaining with Food and Wine event. It is a class that is handled with a dynamic PowerPoint presentation. It is not done with a meal; however minimal food is used simply for the purpose of illustrating the concept of "food wines". We roll up our sleeves, and delve more deeply into the entertaining issues that corporate executives face regularly. We use five wines; one sparkling, two whites, and two reds.

Quest for the Best: Discover the Finest Wines of the World Many people haven't had the opportunity to experience truly great wines--wines that, once tasted, become indelible experiences of a lifetime. Because of this, Eddie takes great delight in selecting tasting themes that are limited only by one's imagination.
Eddie Osterland
Possibilities include explorations into the famous regions of Bordeaux, Burgundy, Italy and California.
Eddie Osterland
•  Horizontal tastings: ie. wines from different wine producers all focused on one famous vintage
•  Vertical tastings: ie. a series of wines from the same wine producer from different vintages
•  Comparative International tastings: here the best of California are compared with the same grape variety from France in order to see the stylistic differences between them.
Eddie Osterland
Wines are chosen according to the budget of the client, and in some cases are shipped in from the source.
CORPORATE RETREATS
Successful businesses are founded upon strong, trusted relationships. In order to grow your business these relationships must be constantly renewed and nurtured. New relationships need to be developed. People like to hang out with others who they are excited about. Eddie offers... what he refers to as his "New Operating System" in regards to entertaining clients at lunch or dinner.
Eddie Osterland
Client appreciation and Employee appreciation events are integral in maintaining good relationships. Learn from Eddie how to do this better than anyone else. Make your clients and employees excited about their relationship with your company.
WEBINARS
Sometimes there isn't time or the budget to host dinners. Eddie offers his Power Entertaining webinar as a perfect "client appreciation" or "employee appreciation" benefit. Learn more about his "No wine, no food"... just the facts! webinar presentation.
EXECUTIVE PROGRAMS
Designed for more thorough wine tasting exploration
Eddie's executive programs allow participants to explore, in more depth,
the factors that create wines of distinction. These programs are designed
to deeply develop the wine tasting confidence of the participants
for entertaining at home or on the road.
Wines of the World (2 sessions)
Appellations, microclimates, classified growths and grand crus...
the details are endless! While these may seem complicated,
they will be explained in an easy-to-understand manner.
Recognize the influence the winemaker has on designing flavors to fit
the market demand. Comparisons will be made between the
different styles of Cabernets, Pinot Noirs, Chardonnays and
Sauvignon Blancs from France, California, Germany, Spain,
Italy, Australia and New Zealand.
Eddie Osterland
This series is designed to quickly bring someone up to speed
with techniques for using restaurant wine lists and an overall
knowledge of the major wines of the world today.
Eddie Osterland
What Makes a Wine Tick (limited to 72 persons)
The experienced wine taster has the ability to analyze wine by separating
it into its constituent parts. They understand their own personal strengths
and weaknesses, and have the ability to discern flaws amongst wine qualities.
Eddie Osterland
This is a component tasting session, derived from the Université de Bordeaux School of Enology. It is the only way to truly understand the world of subtlety in fine wines. Participants will taste flights of over 40 wines that have been adjusted to help demonstrate how to thoroughly evaluate both qualities and flaws in wine. It will change the way you look at wine forever! Download the Sight/Smell/Taste Chart PDF(pdf)
Eddie Osterland
All About Beer!
This course is for regular beer fans as well as the discriminating host who wants to serve the right style or brand instead of wines. Like wines, beers have their own traditional styles. Eddie will identify the most important styles, ranging from hoppy British bitter ales to the dark lagers of South Germany, from the classic Pilsners of Bohemia to the arcane fruit beers of Flanders.
Eddie Osterland
Often, beer is the more appropriate choice of beverage, especially when assertively flavored foods are involved. Come explore a wealth of new classics and learn what real beer aficionados keep in their refrigerators.
Eddie Osterland
Blind-Taste Beers From:
-Germany - Czechoslovakia -Begium -Japan -England - Ireland -China -Holland -U.S.A
Eddie Osterland
Learn what kinds of foods best accompany lagers and ales and kick your entertaining up a notch. Download the Beer "Families" Chart PDF(pdf)
Eddie Osterland
Corporate "Team-Building" Retreats
ost team-building exercises aren't this much fun! In this event, participants are divided into tasting teams. After being trained how to score wines like the Master Sommeliers, teams compete in a "blind-tasting challenge". Votes are tabulated, awards are presented, and everyone has a great time (win or lose)!
Eddie Osterland
The ultimate in corporate entertainment, this venue is ideally suited to staff rewards & incentives, client entertainment, team building and other company social events.
Eddie Osterland

"We walked away from the luncheon not only well fed and entertained, but armed with a wealth of ideas. Your lists of Classic Food and Wine Pairings, Food Friendly Whites and Reds, Wine Savvy Restaurant Tips, Foodie Websites, and 7 Power Entertaining Tips will all be put to good use."
Abby from Activant
Eddie Osterland
"You were the star of the evening and had the crowd eating our of your hand from the get go."
Jim Glasheen, PhD, Chairman Technology Partners Read more>>
Eddie Osterland
"This program would be perfect for the senior executives in your organization. Eddie offers a "new operating system" for executives who need to make the right impression. Recently we sponsored Eddie's program at the Mechanical Contractors Association Convention where he kept an audience of 750 spellbound!"
Kirk Allen, President & CEO, Sloan Valve Company Read more>>
Eddie Osterland
"I want to assure that I do not endorse speakers in this manner but I am making an exception because he is that great. Perfect for industry or company events- worry free session that will get you praised."
Richard Aaron, President, BizBash Media Read more>>
Eddie Osterland
"I know our guests loved your session, rating you 1st out of 20 "highly respected" nationally renowned speakers for the show."
Jim Schultze, Conference Manager, FICP Read more>>
Eddie Osterland
"You exceeded my goal of creating a buzz around town. I haven't been to an event since that I haven't run into someone who delivers an Osterland guote"
Allison J. Creekbaum, CFM, Financial Advisor, Merrill Lynch Read more>>
Eddie Osterland
"Your presentation was the perfect mix of warmth, humor and education. You allowed for the attendees to become colleagues and friends by encouraging their conversation."
Mary Ellen Saunders, Director, Conference Programs,
        Association for Financial Professionals
Read more>>
Eddie Osterland
"The evaluations were so high they "off the chart" and I have been able to proudly refer you to other groups that want to be not only educated, but entertained."
Lita L. Watson, Executive Director & Meeting Planner,
       California Chapter, American Association of Cardiology
Read more>>
Eddie Osterland
"Our guests were absolutely thrilled with your presentation. They particularly enjoyed your energy and enthusiasm and the wealth of knowledge you imparted was priceless... Your personal stories and anecdotes provided wonderful life lessons and also some great humor."
Nicole Mader, Manager, Event Planning, General Mills

 

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La Jolla, California, United States