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Kare's the publisher of the international "Say It
Better" ezine. She's the author of several books, including Getting What You
Want (in 19 languages), Resolving Conflict Sooner, Walk Your Talk: Grow Your
Business Faster Through Successful Cross-Promotional Partnerships, and
Beauty Inside Out.
She's a
trailblazer in media, business, and politics and a former journalist for the
Wall Street Journal, Le Monde, UPI, and other newspapers. Kare was Pacific
Telesis' first Wideband and Cable Division Director, a co-founder of a
national public affairs and advertising firm, and now president of the Say
it Better Center. In government, she was a state senator's chief of staff,
co-founder of nine political action committees and appointed commissioner.
Kare's a frequent strategic communication coach to leaders in business and
government.
Kare has a joint
MA in Urban Planning from Occidental College and the University of Southern
California and a Certificate in Economics for Practicing Journalists from
the London School of Economics, and she was a Fellow with the Coro
Foundation in Public Affairs.
Her clients are as diverse as Sony, Nomura Securities,
National Renewable Energy Labs, Pfizer, Hewlett Packard, and Ringling
Brothers. As David Rockefeller Jr. said after hearing Kare speak, "She will
forever change how you see yourself and your world."
Remain Relevant With the
Right Collaboration
Be sought-after by strengthening
your ability to communicate to connect and collaborate. In this
Connected Age your most vital trait beyond your top talent is this
ability to attract people - often extremely unlike you – to solve
problems and seize opportunities. From the Obama campaign team
collaboration director discover exactly how. Emmy-winning former NBC
commentator and Wall Street Journal reporter Kare Anderson translates
behavioral research into ways to become more successful and savor your
life - with others.
Beyond Charisma:
Become the Unforgettable Face of Your Organization
Stand out in an over-advertised world by becoming the most trusted,
familiar "face" of your profession or industry. Forge partnerships that
generate value and visibility. Speak so compellingly that even critics
repeat your views. Become your media's sought-after expert and see how
to be the story that builds credibility.
Create
Customer-Attracting Cross-Promotions
Generate more
sales while spending less money. Join forces with those who serve your
kind of client. Adopt a more efficient marketing method than "solo"
advertising, PR, or networking efforts. Discover why all sizes and kinds
of businesses are enthusiastically adopting Kare's approach to
out-market their competition. From the creator of several
cross-promotion campaigns and books, learn 10 proven methods and the
swift steps to jump-start your first customer-attracting offer.
Offer the Experiences
that Spur Sales
From the first sight to the last
smell, give people more reasons to buy on the spot and brag about it.
Often the smallest changes in signage or staff behavior spur the biggest
profits. Kare has brought these "buying cues" to managers of stores,
stadiums, hotels, and hospitals. Leave this session knowing exactly how
to conduct an"Exposures Audit" that enables you to increase sales,
referrals, and repeat visits.
How Exhibitors Can Bring
More Prospects Closer to Buying:
30 Tips in 30
Minutes
Show your exhibitors how much you appreciate their
participation. Offer this idea-packed session after they've set up their
exhibits and when the trade show is not open.
Exhibitors learn
how to keep hot prospects involved, even when others dominate
conversation, and make their booth, brochures, and staff image
complementary, rather than clashing and confusing. They'll hear about
three no-fail traffic-builders, actions that ambush or intimidate,
clothing patterns that shorten attention, and more. Kare has won rave
reviews for this session at over 100 conferences where she's also
presented a program for all attendees.
Customized Programs
Kare will customize keynotes, speeches, and break out sessions for your
company or organization, to make the most out of your meetings and
employee gatherings.
As a program planner, I constantly search for that
exceptional individual who not only is an outstanding presenter, but creates
that special bond between audience and speaker. That I found in you.
National Dental Association
Kare's contagious passion, high content, and
extraordinary presence compelled us to bring her back four times.
American Association
of Nurse Executives
Your uncanny insights into how we can leverage the
success of our advertising campaign were the icing on the cake when we
brought you to teach us how to become more compelling communicators--so much
learning and fun in such a short time.
California Tree Fruit
Agreement
Your keynote at our rally got even our most
seasoned people up, alive and very active, talking with each other about how
they want to support our political action. We couldn't have asked for
anything better.
-
Florida Association of Counties
You were the meeting's highlight--all aimed at our
seasoned sales force's needs.
The 3M Company Post-It Project
Kare, you were amazing as usual and 100% of your
audience loved you!
California Gift Show
Attendees said 'Wow!!,' 'Must bring her back!,' and
more as you received a 4.97 out of a possible 5 for your extremely relevant
program. You have our highest recommendation.
Annual Credit Union
Auditors' Association
Your speech was exceptional, highly rated, and
extremely pertinent to our competitive industry AGAIN!
Produce Marketing Association
Our attendees gave your keynote our highest rating
ever. We'll bring you and your books back next year!
- Institute of Real Estate Management
The insights you provided on personal influence
were compelling, ethical, and prompted a great deal of intellectual
curiosity through the audience.
Nabisco
You were riveting at our women's conference:
practical and inspiring.
Women of AT&T
You have a commanding presence and clear strong
knowledge of cross-promotions. Thanks for making a great contribution to our
program.
Rogers
Instruments Corporation
You were the 'highest overall rated' and 'most
innovative' speaker for our quality selling conference. People were actually
using your techniques over dinner and in the hallways the next two days of
the conference.
- Lucent
Technologies
You provided the new ideas, inspiration, and
clarity I wanted for our very seasoned sales force to start the year out on
a new high.
Planters
You have an amazing magnetism, not only in front of
an audience at Point of Purchase Advertising Institute, but even to talk
with you ahead of time and by phone.
Thomson-Leeds Company
Her innovative and workable techniques are used
daily by thousands from such diverse organizations as Catholic Council of
Bishops, Hewlett Packard, and the Sierra Club. Why? Because they work.
The New York Times
Her practical and often startling style makes
people laugh as they learn.
Campbell Soup
Kare won over our tough group in minutes and kept
their total attention for two hours.
Utah Auto Dealers Association
Our people are seasoned seminar goers, and your
session knocked their socks off with 'state-of-the-art' new information they
can use. We loved it.
The Marriott Company
Your morning keynote after a late night dance woke
everybody up. Even our business owners were writing notes--people I'd never
seen sit still for a speaker before.
The Printing Industries Council
You ranked as the most effective segment at the
Institute.
George Hospital Association
You reach minds and touch emotions. Wow. Thank you
for making me look good.
California Apple Day
You won rave reviews for your 'Selling Your Ideas &
Winning Agreement' program with words in evaluations like 'Eight hours with
her would have been great-–mesmerizing,' 'She was captivating,' 'Best of the
convention by far,' 'Most insightful--new ideas for us,' 'Exceptional
delivery,' and 'Bring her back!'
National Association of Realtors
Perhaps the strongest affirmation of your impact on
our group was the consistent use of the terms 'great' and 'we want more!'
Kaiser Permanente
You were by far the best speaker at the conference,
with strategies to influence legislators that inspired even the novice.
American Red Cross
Your insightful message on cross-cultural cues for
business partnerships was so well received that we are reorganizing how our
group operates. As our first woman keynoter, your approach set a new
standard which we appreciate.
Hong Kong Council of CEOs
You kept a sometimes restless and very diverse
group of elected and staff officials glued to your words, and ready to act.
Thank you!
National League of Cities
Your leadership keynote closed our conference with
a resoundingly upbeat call to action -- exactly what we hoped for.
Margaret Wolfe, American Farm Bureau