Atlantic Speakers Bureau












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 Brad McRae
Mastery in Leadership, Negotiations, Presentations 


1.   Become a Master Leader Keynote  2.  Become a Master Negotiator  

3.   Become a Master Presenters   4.   Living Your Legacy

 

1. Become a Master Leader Keynote 

 

Discover How:

 

Ø      Louise Arbor, as the Chief Prosecutor for the War Crimes Tribunal in the former Yugoslavia and Rwanda, set precedents that changed the world. 

Ø      Peter Robinson combined sustainability and profitability to help Mountain Equipment Co-Op become the world’s largest cooperative. 

Ø      Annette Verschuren took Home Depot into China the world’s most competitive market. 

Ø      Hazel McCallion, as mayor for over 30 years, turned Mississauga from a bedroom community into one of Canada's most efficient and prosperous cities.   

Ø      Phil Fontaine worked tirelessly to overcome the problems associated with First Nations  poverty and heal the trauma associated with residential schools abuse.   

 

 

This well researched and insightful keynote will  help you:

 

 

 1.  Learn the difference between real and counterfeit leaders 

    2.  Clarify where your current leadership style works for you and works against you

    3.  Help you prioritize and accomplish those activities that make a real difference 

 4.  Learn how to motivate yourself and your organization to levels beyond your  

       highest expectations 

    5.  Learn how to live as well as leave a legacy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2    Become a Master Negotiator

You can't solve a problem with the same kind of thinking that created it.”  ─ Albert Einstein

It is this same innovative approach that is at the heart of all successful negotiations.

Studies show that today’s professionals spend up to twenty-five percent of their time negotiating and resolving conflicts.  Therefore, the success of these professionals rests heavily on developing effective negotiating skills.  

In this presentation, you will learn how to come to the table incredibly well prepared in order to negotiate more effectively with the people you work with both inside and outside your organization.  You will learn how to resolve conflicts creatively, and to make sure that the message you want to get across is the message received. 

By the End of this Presentation You will:

 

  1. Have identified your preferred negotiating style and have more confidence in when to use it and when not to use it.
       
  2. Know how to gain a better understanding of the other
    person's needs.

  3. Know when to confront conflict and when to ignore it.

  4. Know how to change a lose-lose situation into a win-  win relationship.

 

 

 

 

 

 

 



 

Become a Master Negotiator

Studies show that professionals spend up to twenty-five percent of their time negotiating and resolving conflicts. Therefore, the success of these professionals and the success of their organizations rest heavily on developing effective negotiating skills. 

Master Negotiators use the right strategy in the right way, and at the right time.  Master Negotiators also have the flexibility to change the strategies and skills that they used in relation to the fluidity of the negotiation process.    

For the past twenty years, I have been teaching thousands of people from all walks of life to negotiate more effectively.  During this time, I have emphasized repeatedly that negotiation is made up of a symphony of strategies and skills. 

During the research and writing of my book, The Seven Strategies of Master Negotiators, and through interviewing 21 Master Negotiators, I have found that this expression is even more valid than I had thought.  Over and over again, I have seen Master Negotiators use the right strategy and the right tool, in the right way, and at the right time. 

The Master Negotiators that I studied also have the flexibility to change the strategies and skills that they used in relation to the fluidity of the negotiation process.  It doesn’t matter if you are negotiating a merger on behalf of a major organization, fundraising, advocating for social justice, or negotiating with your teenage son or daughter about how loud he or she plays their music.  We all negotiate and we negotiate all of the time. 

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3.   Become a Master Presenters

Over six billion dollars is spent on training and presentations in North America every year.  Many of these presentations are poorly designed, poorly delivered, and poorly received. However, with an exquisitely designed and masterfully delivered presentation, the audience is moved to see the world differently than they ever saw it before and inspired to achieve more than they ever thought possible.


The emphasis in The Seven Strategies of Master Presenters is on the development and practical application of presentation strategies and skills. These same skills and techniques can help the reader become a more effective presenter whether it is a one-on-one presentation, a sales call, a presentation to a small group, or an audience of a thousand or more.

This book is designed to be highly interactive. It contains many exercises; each one carefully constructed, to help the reader develop and enhance their content, delivery and presentation style. The reader will learn how to make their presentations more memorable, actionable, and transferable to the workplace so that the presentation has both an immediate and a lasting impact. The reader will also learn how to obtain salient feedback so they absolutely know what is working and what needs to be improved.
     

The Seven Strategies are:
      
       Strategy 1: Know Thy Audience   
       Strategy 2: Prepare Outstanding Content
       Strategy 3: Use Superior Organization
       Strategy 4: Develop Dynamic Delivery
       Strategy 5: Make It Memorable, Actionable and Transferable
       Strategy 6: Manage Yourself, Difficult Readers and Difficult    Situations
       Strategy 7: Total Quality Improvement

Interviews with Master Presenters from across North America are used to illustrate each of the strategies and bring them to life.

Whether it is a one-on-one presentation, a sales call, a presentation to a small group, or an audience of a thousand, this will help you become a Master. 

Dr. Brad McRae and David Brooks have written a definitive guide for 21st Century speakers. This book will serve as an invaluable reference for those who wish to understand the techniques, methods, and strategies that enable today’s orators to be effective when speaking to today’s increasingly impatient listeners.

To have Brad help you move your speaking career to the next level

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4.   Living Your Legacy

We make a living from what we receive.  We make a life from what we give.  ─ Winston Churchill

When was the last time you thought about your legacy, let alone lived it?  This interactive keynote/presentation will help you determine your legacy and start living it. You will leave the session with an action plan on how to bring your legacy to fruition and start living your life with greater satisfaction and significance. In this keynote you will learn to:

  1. Become more aware of your special skills and talents

  2. Develop higher-order skills to help you use them

  3. Increase your motivation, perseverance, determination and courage to make a difference

  4. Live a legacy, not just leave one

For participants and meeting planners who want to have their participants charged up and ready to implement what they have learned, this keynote is for you.