"Mr. Marketing"

"There are usually two types of speakers. One, the wonderful presenter who enchants an audience, and the other who is the expert. Unfortunately, almost never the twain shall meet. Bob Pritchard is one of the few exceptions."
-W Mitchell, International Speaker, Author

Australian born and 17 year Los Angeles resident Bob Pritchard has enjoyed an extraordinary 30 year career. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker.. His outside the square philosophy has led to Market force One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities.

In 1999, Bob Pritchard won the highly prestigious “International Marketer of the Year award. His is an extraordinary tourney of courage, motivation and determination.

It Was a Tough Beginning:

Born in a dilapidated inner city suburb, Bob spent his first seven years in a small apartment with eight family members. Losing his father when he was young, a mother with cancer and a handicapped sister, times were pretty tough. To make ends meet, Bob began his morning delivering milk and after school he sold newspapers, while weekends were spent selling snacks at sports events and scavenging and selling scrap metal. Re built his first bike from parts that he found over a period of many months at the local dump. Despite this schedule, Bob did well at school and once he reached his teens he began singing rock and roll at local dances.

From Local Halls to National Exposure:

After ten years as a performer to pay for his tertiary education, and with over 400 singing and dramatic television appearances, and numerous successful recordings to his credit, Bob retired from performing to pursue his business and marketing career. His first endeavors were in the entertainment arena, staging events, including 38 presentations at the Sydney Opera House. During this period he created the Australian Pops Orchestra.

For the next decade, Bob became involved in many business ventures, primary involving the marketing of products, before joining Rupert Murdochs News Limited. Bob then became Marketing Director for Australia’s richest man, Kerry Packers PBL Marketing. At PBL, Bobs responsibilities included marketing major Australian movies, the 7 nation World Series Cricket competition, Formula One motor racing, Skins Golf, health Clubs, and tours such as Opera legend Kiri Te Kanawa

In 1984, Pritchard conceived and engineered the first privatization and Stock Exchange listing of a sports team in Australia becoming CEO of the organization which owned both a professional football and basketball team. His achievement in increasing sponsorship, attendance and media exposure for the football team is the subject of a book and a television documentary.

Moving To America:

Following this success, Bob moved to the United States where Marketforce One was established.

Pritchard, and Marketforce One, Inc. have created; incentive programs lbr Japan’s giant Nissay insurance; staff motivation video and intranet communications system for Citicorp; promotions for Ford; hospitality programs for Wilkinson Sword; global TV exposure for General Mills; retail shelf space for Southern Cross Snack Food; sampling programs for Dentsu; logos and brochures for Global Sports; 16 country, five continent multi—million dollar lifestyle project for The Coca-Cola Company; sponsorship programs for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His “Goosebumps’ promotion for Frito Lay’s Smiths Snackfood Division resulted in a sales increase of 64.5% ($115 million).

Pritchard was appointed as a consultant to Fox Studios for their 260 acre working studios, entertainment, theater and restaurant theme park. He was also appointed to represent all corporate interests at Darling Harbour in Sydney, the fifth largest Summer Olympic Games site in history.

His success in sport is exceptional; Marketing of Formula One Motor Racing; Skins Golf with Norman, Nicklaus, Ballesteros and Watson; World Series Cricket’; Katanina Will 18 Olympians Asian Tour; World Champion Heavyweight Evander Holyfield, Legends Tennis, to name a few.

In 1997, the American Film Industry celebrated it’s centenary and Pritchard was selected to create the 18 month, multi-million dollar, global marketing campaign involving all the major studios and television networks. The Los Angeles Philharmonic Orchestra, The Environmental Media Awards featuring Mikael Gorbachev, Disney Chief Michael Eisner and CNN’s Ted Turner! have also numbered among Pritchard’s clients.

Bob was selected as the co-host of the 1998 Asia and Pacific region Miss Universe Quest telecast in 56 countries across the world. He also hosted the pilot of the television show Dreams of Ordinary Men’ which recognized outstanding small business achievement.

Bob is on the Advisory Board of the Harvard Incubators Avondi project. Fellow board members include Franco Modigliani, Nobel Laureate in Economics and Professor at MIT, Boston, Francois Henrot, Managing Partner of Rothschild & Cie, Davis Blair, Senior Vice President of XL Corporation and Patrice Ernoult from AIG France. Bob is a director and shareholder of Genseric Corporation, Business Intelligence specialist, and other business interests.

Bob Begins His Speaking Career:

In the mid 1990’s Bob began to share his broad international business experience by speaking to corporations and business organizations.

Today, he numbers among his clients 67 of the Fortune 500, including Microsoft, Coca-Cola, Ford, Anheuser Busch, Morgan Stanley. Mercedes Benz, BMW, Toyota, American Express, AT&T, Alcatel, Lucent Technologies to name a few.

Apart from still traversing the globe almost on a weekly basis, consulting to major corporations, working with small businesses to create strategic relationships internationally, he is one of the leading business and marketing speakers in the world. He is a regular contributor to television, radio, newspapers and magazines, has been featured on 60 Minutes and other television programs around the world. The author of three internationally best selling books, a daily radio segment on small business tips, winner of two Clios and 4 Silver ‘Telly’ awards in the US, a sports success story that was the subject of a book and a TV documentary, guest lecturer at Universities in the US, Europe and Australia, He is an International Marketer of the Year and was awarded the prestigious Certified Speaking Professional (CSP) award by his speaking peers.

His 6 CD Superset, &Kick Ass Marketing — how to blitz your competitors in a technology driven, information age world.” was released in May 2003 and has enjoyed great success. His March 2004 release of “15 Keys to Guaranteed Business Success” was a Top 10 bestseller in its first month of release. “Marketing Magic”, featuring 18 of the worlds best marketers including Bob, Brian Tracy, Robert Bly and Jay Conrad Levinson was released in December 2004.

Pritchard is a genius of vision, a great motivator, communicator and marketer. As a speaker he is known for his dynamic delivery, meticulous preparation and practical take-away value. Bob Pritchard is an extraordinary achiever and has a great story to tell."

Thanks for helping to make the difference"
-Evander Holyfield

Testimonials

"Better than excellent, the perfect speaker for a business audience. Inspirational, absolutely superb”
-Sun Microsystems

"The most successful business event ever held at the Beverly hills Country Club. Dynamic. Incredibly energetic & motivating. Sound business advice”
-Beverly hills Country Club

“A huge success dynamic, to say the least You captured the mood of the group perfectly. Extremely beneficial, interesting, and very entertaining”
-Morgan Stanley Dean Witter

"Bob’s business experience is rich and varied and it showed as he fired in rapid succession a treasure chest of revelations to his riveted audience.”
-Confectionary Manufacturers Association

"Its a pity we only had one hour, everyone wanted to hear more from you”
-Shangri-La Hotels

“we are still receiving calls from all over the world in your praise”
-International Marketing Conference

"First class presentation that inspired, educated & motivated all participants”
-2M University

“Professional and highly motivating speech. You identified, discussed and reinforced all of the key points of the brief”
-Lucent Technologies

“You received unanimous best 'session’ score from a demanding audience”
-Scottish Equitable

“Best speaker we have ever had at a conference”
-BMW

“If your audience is interested in marketing that works, hire Bob Pritchard”
-Grocers Insurance Company of America

“A world class presentation. You empowered, entertained and left them speechless.”
-Mars Venus Institute

"Four hours of logical, easy to understand advice. Entertaining, powerful and challenging. Best speaker in 15 years.
-Executive Knowledge Training Company

"Excellent, challenging, thought provoking, incisive, relevant”
-Middle East Counsel Of Shopping Centers

“Of all the tremendous speakers over 20 years, you were the best. You knocked their socks off”
-American Classifieds

"Gutsy, stimulating and funny. You had the Telco guys jumping out of their seats”
-Alcatel

“We have never had so many, or such positive reactions from customers, superb!”
-NCR

“First class, you totally captured and enraptured the audience"
-Taywood Homes

“An extraordinary presentation; Informative, challenging, interactive and motivating”
-Deloitte Touche

"The month after your fantastic presentation, we broke every sales record in the history of the station... in a traditionally slow period”
-Coast Radio Network

"You gave our team the ammunition to crucify our competitors. It was just tremendous”
-Guardian Pharmacy Group

“Thorough research, true commitment and Inspirational real life examples resulted in an outstanding presentation that was motivating and inspiring"
-Expand International AB

“A fantastic presentation, powerful delivery with knowledge, experience, humor and a great deal of common sense"
-Johnson & Johnson

"The highlight of the 82 speakers at the 8th annual CREDO (CRM) Conference was Bob Pritchards presentation which really made the audience sit up and think. It was thoughtful challenging and dynamic to say the least”
-CRM Forum.com

"A standing ovation from Scandinavias top 1100 business people speaks for itself, an exceptional presentation"
-Bestseller AB

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Santa Monica, California, United States