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Bio
Dale
With more than 30 years of experience in Real Estate, Dale’s career has spanned everything from sales associate, manager, broker owner, research consultant, management consultant, college teacher, and conference/rally speaker. He started in Real Estate in 1967—when the sale of his first listing netted him $0.00 dollars, he has come a long way since then.
He has been the director of sales and management development for a major real estate franchise and a certified trainer for Floyd Wickman Associates. Dale has taught Prelicense, Sales Associate, Broker/Owner-Manager Seminars regionally, nationally, and internationally.
Dale was most recently the director of sales and management for Weichert Real Estate Affiliates, Morris Plains, New Jersey. Weichert Realtors was founded in 1969 and is the largest independently owned real estate company in the United States, with annual sales of over $52 billion. Dale is also extremely active as a convention, conference, and seminar speaker delivering more than 100 presentations a year.
Dale has that rare ability to make the complex simple and the familiar new. Combine that with good old Maine common sense and a great collection of humorous and true stories and the Golden Circle Secrets come alive.
Dale lives in Kennebunk, Maine.
Ben
Ben Midgley has been in the fitness industry for 16 years. His approach has
always been ethics, values, and relationships first, then profits, and year
after year it has proven to work dramatically well.
Ben has an extensive background in sales and sales management both for internal
and external sales teams. He has taught to the fitness industry all over the
United States and Canada through industry conventions and consulting and is an
industry leader and trendsetter. He is a previous faculty member of the
International Health Racquet & Sports Club Association’s—Institute of
Professional Club Management. Ben is a regular contributing writer for national
and international fitness industry publications and has been honored as the top
sales person in the $15 billion fitness industry by IHRSA - the International
Health Racquet & Sports Club Association.
Ben is currently the Senior Director of Corporate Sales, for 24 Hour Fitness,
the world’s largest privately owned fitness company. He oversees the
relationships of more than 3,500 corporate clients, including many of the
country's best-known corporations. He also oversees the business-to-business
sales results of 42 corporate sales managers and the sales staff of over 340
health clubs nationwide.
Ben has also been recognized as an expert in the area of corporate wellness
programming. Because of this distinction, he was appointed to Governor
Schwarzenegger's Obesity Task Force as well as the California Joint Assembly’s
Task Force on Youth and Workplace Wellness, both of which where developed to
address the growing concern of rising health care costs in California.
The Book
Golden Circle Secrets
#1 Sales Management book in the Country
Amazon.com - August, November, December 2005
Golden Circle Secrets reveals a new way of
doing business today. Much like the "golden rule" we’re already
familiar with, the Golden Circle is based on the idea that what goes around
comes around, not just in our everyday lives, but in business as well.
According to the Golden Circle principle, businesses do best when they embrace a core set of values that their customers, employees, and shareholders can relate to. Simply put, making decision solely based on the bottom line, isn’t enough. In fact, when businesses base their decisions on real values--such as integrity, honesty, respect, genuine concern, and loyalty-- they build trust in their customers who reward them with more business.
The first step to success as a Golden Circle business is to reform the sales process, since sales is the first and primary means of communication between you and your customers and your company. In step-by-step fashion, authors Ben and Dale Midgley show business leaders, sales managers, and sales people how to find those values that customers care most about and deliver products and customer services in accordance with them, leading to consistent sales and success.
Most customers pay lip service to the issue of customer values, but they don’t do much else, resulting in an erosion of trust among customers. Customers, however, have real values they want companies to address. Any business that sincerely takes those values to heart will earn repeat business and increases sales, But the Golden Circle is about more than making customers happy. By embracing and acting on real values, companies create goodwill and enthusiasm not only among customers, but also among employees and shareholders—enriching the company as a whole.
Just as we base our personal relationships on universal values like honesty, respect and ethics, customers want to base their business relationships on the same values. In a highly competitive economy, companies that address these customer values sincerely and effectively will be richly rewarded. Packed with Proven advice and practical guidance, Golden Circle Secrets will put your business—and yourself—on the path to a bright future.
Topics
Golden Circle Secrets - Seminar
Information
Skills of Success Seminar
The Art of
Winning- the right way!
Why Pro’s Get Paid and Amateurs Don’t!
How to soar to the TOP in any Market!
The Golden Circle of Business
-This seminar
is based on the Book "Golden Circle Secrets"
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How to build your Golden Circle
of Business with the Golden Circle Planning Guide.
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(4) Simple Steps, Five (5)
things every consumer wants, (10) ways you can be extraordinary at your
Craft.
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Every participant receives a
copy of "Golden Circle Secrets" How to achieve consistent sales success
through customer values and expectations.
Time Mapping Seminar
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The biggest problem with many
salespersons is how to use their time effectively. This seminar will show
you how to structure you time to accomplish your Personal, Professional,
Business and Family goals. Plus how to reach your Vision!
Testimonials
The Midgley's customer-centric approach to sales serves as an excellent reminder that Customer Relations Management (CRM) is first and foremost about relationship building and not technology. This is an easy read with helpful suggestions about real CRM".
Charlie Bresler PhD
President
Men's Wearhouse, Inc.
The Midgley father and son team are unique to most businesses, bridging both generations and so called technology 'improvements'. Their approach to marketing, managing...and living are pragmatic, insightful, and highly recommended"
Martin J. Rueter
President
Weichert Real Estate Affiliates
This book is a motivator. A must read for anyone at any stage of a career. Aren't we all salespeople? We must understand there is only one way to do business - the right way. Read this book take it to heart, use it as a reference. The Golden Circle is not only about business but about managing your life"
Dr. Normand Landry
Marketing Director
World Securities Group
This is the best little book on sales you're likely to come across. It's all about building lasting success one relationship at a time, grounded in authenticity, and yielding golden opportunities. Its message is perfect for out time and desperately needed. Even the most seasoned sales professionals will find here useful new insights and an important new focus for their attitudes and work"
Tom Morris PhD.
Business philosopher and author of True Success, If Aristotle Ran general Motors and the Art of Achievement. For more information about this speaker and/or
to book this speaker for your event please click:
EVENT INFORMATION FORM
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