"Market Your Association"
By George Torok

• Write tips sheets - for your members, prospects and the media.
• Write and publish articles in magazines, newsletters and newspapers.
• Write letters to the editor expressing opinions, advice and clarification.
• Include your association name in your email & letter signature.
• Publish and distribute your own newsletter.
• Build contacts with the media & send out regular news releases.
• Be clear on your niche and repeatedly announce that to the market.
• Develop and practice your 30 second message.
• Have fun - others will wonder what you are doing.
• Sponsor a contest or annual award.
• Announce your member of the year - and of the millennium.
• Grant an annual honorary membership to someone of high profile.
• Obtain and use endorsements from respected people and organizations.
• Make speeches to service clubs and associations.
• Offer informative seminars for the general public and prospects.
• Earn and announce the designations and awards from your associations.
• Stay informed and leading edge on your area of expertise.
• Know and get known by the top experts in your field .
• Act and feel like the expert you want to be - confidence is powerful.
• Find a mentor you admire who can help you and make introductions.
• Do joint programs with leaders in other fields - we judge you by who you hang around with.

  George Torok is co-author of the national bestseller, “Secrets of Power Marketing,” Canada’s first guide to personal marketing for the non-marketer. He is a member of the Canadian Association of Professionals Speakers and CSAE Trillium Chapter. He delivers keynotes and seminars on Personal Marketing, Presentation skills and Creative Problem Solving.